Rainbow Wishes helps children practise a kinder inner voice through a simple little ritual they can enjoy every day.
π Build confidence
Encourage children to recognise their own strengths.
π Navigate big feelings
Give them positive words they can return to when emotions feel difficult.
β¨ Create connection
Turn mornings, bedtime or difficult moments into an opportunity to talk.
AWARDED β’ FEATURED β’ TRUSTED β¨
Award-Winning & Loved by Families β¨
A little box with a big message π
"Rainbow Wishes is such a beautiful way to introduce positive affirmations to children. I love the idea of encouraging little ones to believe in themselves from an early age. The colourful illustrations, thoughtful messages and lovely presentation make these cards feel really special. It's more than just a box of cards β it's a wonderful way to start conversations about confidence, kindness and self-belief."
β Carly, October 2026
β β β β β
"My daughter absolutely loves these cards. Theyβve become part of our bedtime routine and Iβve already noticed such a difference in her confidence."
β Sarah Thompson
βββββ
βMummy, I do believe in myself now.β π
"The first time my daughter picked up the card that said βI believe in myselfβ, she read it aloud, looked at me and started to cry. She said, βMummy, I don't.β
It absolutely broke my heart.
We started using Rainbow Wishes together every night before bed, choosing a card and reading the affirmations aloud.
A week later, she picked up that same card again. This time she looked at me and said, βMummy, I do believe in myself now.β
I can't explain how emotional that moment was. Seeing her begin to believe in herself was everything. These cards have become such a special part of our bedtime routine."
β Abbie, July 2026
One Card.
One Minute.
One Rainbow Wish.
1. Pick a card
Let your child choose the affirmation that speaks to them.
2. Say it together
Read the words aloud and talk about what they mean.
3. Carry it with you
Come back to the affirmation throughout the day whenever your child needs it
It started with one little girl π
Rainbow Wishes wasn't originally meant to become a business. When Ettie-Mae struggled with confidence, her mum Carla began practising positive affirmations with her every day in the mirror. Over time, something beautiful happened. Ettie-Mae started believing those words. One day Carla asked her to draw what believing in herself looked like. Carla then realised this was not just for her daughter, but for every single child in the world.
Designed by a child,
for children
Created by Ettie-Mae at just five years old, the illustrations and ideas come from a child's imagination β making Rainbow Wishes colourful, relatable and wonderfully different.
A little card. A big belief in themselves. π
Give your child a daily reminder that they are brave, kind, capable and enough β just as they are. 30 child-designed affirmation cards, made for little hearts and growing minds. Β£19.99
Free UK delivery Secure checkout Β· Thoughtful gifting Β· Created with love
As Seen In
Proudly Stocked In π
Join our Rainbow Wishes family for uplifting messages, confidence-building ideas for children, behind-the-scenes Raffy Star updates and first news of his launch.