Welcome to Ettie-Mae’s Rainbow Wishes ✨

This was never meant to become a business.
It started with a little girl who struggled with confidence.

As a mum with a background in psychotherapy, I’ve always known how powerful words can be — especially the words children say to themselves. So every day, Ettie-Mae and I would stand side by side in the mirror and repeat affirmations together.
“I am brave.”
“I am kind.”
“I believe in myself.”

Slowly, I began to watch her change.
I watched her confidence grow.
I watched her believe in herself.
I watched her blossom into the most incredible little girl.

The Very First Rainbow Wish ✨

One day, I asked her to draw what “I believe in myself” looked like to her… and that became the very first Rainbow Wishes card 🌈
And then it hit me.
This wasn’t just meant for my daughter.
It was meant for every child who needs reminding that they are capable, magical, loved, and enough exactly as they are.

That’s how Ettie-Mae’s Rainbow Wishes was born.
Each Rainbow Wishes set is filled with colourful affirmation cards, positive reminders, and special little rituals designed to help children build confidence, self-belief, emotional resilience, and big dreams — one card at a time.

Every card has been created with love, intention, and heart.

Designed By A Child, For Children 🌈

But the real magic?

These cards were designed by a child, for children 💕
Created by Ettie-Mae at just 5 years old, Rainbow Wishes combines the power of positive words with the innocence, creativity, and imagination of childhood.
From award finalist recognition to being loved by families around the world, Rainbow Wishes is more than just a product — it’s a daily reminder for children that they are brave, capable, creative, loved, and enough exactly as they are.

Thank you for being here and supporting our journey.

Love,
Carla & Ettie-Mae 🌈